The Breeder’s Cup World Championships is the sport’s most prestigious event that annually attracts the best horses from North America and Europe. It does not have a fixed place to be held and that is the reason why every year the place of occurrence is different. This time it will be taking place from November the 6th and 7th and the place will be the Santa Anita track located in Arcadia, California. The main event will be televised nationwide on ESPN.
As a decision of the committee of the race, the event will be taking place at the Santa Anita race track located in Arcadia California. Hosting the event is great for the states where the race will take place because of the good incentives in earnings that they can reach. The Breeders’ Cup historically generates in excess of $50 million in annual economic impact for host states.
Each year, the judgment of a panel of horse racing experts uses a pre-determined point system in order to achieve a meticulous selection of horses that is based mainly on the general outline rankings and the point standings. Basically this system ranks horses in order of preference based upon performance in Breeders' Cup Challenge Races, a point system, and the judgment of a panel of racing experts.
As a strategy to attract more people to the competition, the organization has lowered the prices.
The Breeder's Cup has reduced ticket prices across the board and will offer single and two-day options throughout the facility. Reserved grandstand ticket prices range from $40-$235 on Championship Friday and from $55-$335 on Championship Saturday.
Further examples of 2010 price reductions include:
- Fans will now be able to get a seat on Championship Saturday for as little as $55 compared to $200 in 2009.
- Single Day prices for premium seating are reduced by 30%.
I think that this year, the Breeders Cup is adapting in a better way in pro to the fans and the level of enjoyment that they want to produce in the people attending the event. I think that this time they are improving more than they have done in the last five years.

